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Additional resources for 3 - 2009 CFA Notes - Level 1

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Investors were worried that Duke had something to hide, and since his business plan was inadequate, they felt that Duke was inadequate. After failing to raise the capital he needed to stay in business, Duke closed the barn doors on his Photon Farm, leaving many unhappy original investors, employees, and suppliers—none of whom had anything good to say about Duke or his farm. The Power Of A Bankable Business Plan  Your plan must project who you are both explicitly and implicitly. By stating your background and qualifications, you are providing convincing reasons for others to consider your plan.

You want to cre­ate an image of yourself as a founder who sees the mission of the organi­zation in clear terms and who will not be deterred from reaching any goal. On the other hand, you must impress those evaluating your plan that you are also a boss who can carefully manage the day-to-day minutiae of running a business. You must demonstrate that you are flexible enough to adapt to any task that might come your way. Since your ultimate success will depend more on your ability to manage the daily operations of your business, you must address this issue directly.

Maybe the mousetrap is so fantastically effective that wealthy people will want hundreds of them around their vast country estates and polopony barns. Examples of strong competitive advantages include: A patent, which prevents anyone else from using your product without your permission. Pharmaceuticals are protected by patents for significant periods of time, making them both high priced and highly profitable. A government-granted monopoly, such as a cable-television franchise, which prevents anyone else from entering the same business in your particular territory.

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3 - 2009 CFA Notes - Level 1


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